Jo is the Director of Strategy, Communications, and Brand at Myeloma UK, a UK-wide blood cancer charity.
She is responsible for working with the myeloma community and key partners to develop and evaluate the delivery of Myeloma UK’s strategic priorities. She also the executive leader responsible for campaigns, communications, brand, data, and digital delivery at the charity.
Jo is an experienced leader and has worked for thirty years in strategy and strategic communications across the private, public, and third sectors. She began her career in politics, working to bring about the introduction of the Disability Discrimination Act 1995 (Now the Equality Act 2010) and this inspired her passion for the principles of co-development and user-centred service delivery and care. Following her move into public affairs and communications consultancy, much of her work across the third and private sectors has focused on advocating for access to the right healthcare and support and she has designed many successful media and political campaigns to secure change. She is the former Chair of the Association of Professional Political Consultants in Scotland.
Jo has a family history of age-related sight impairment and loss which motivated her to join Sight Scotland. In her spare time, she is a keen swimmer and enjoys reading, walking and yoga.
