Sif is a technology leader who in her varied career has supported a diverse range of tech companies through key growth stages.

She has held senior positions at companies, including Touch Bionics, Blackford Analysis and Iceland Telecom. Sif joined QikServe, a market-leading software platform providing digital ordering solutions to the hospitality sector, in 2017 as CMO. Since then, she’s transitioned to become their COO, responsible for customer success, implementation, customer support and project management. Sif holds an MBA degree in International Business from the University of Edinburgh Business School and a BSc in International Marketing from the University of Reykjavik.